Inbound Engine · For B2B companies

Turn your website into a lead source.

Most B2B websites are a brochure. People visit, read a little and leave without a word. We rebuild the page that matters, publish articles that get found, put a tool on your site that collects emails, and post on LinkedIn to send buyers to it. Every month.

Page revampArticlesLead magnet appLinkedIn posts
Start a free trialSee the plan
$1,485 a month for 4 services, the 4th is free · Month to month · 2 weeks free to start
The page

Same company. A page that asks for the call.

Drag across it. A sharper message, a faster page and the technical fixes Google and AI crawlers need to read you properly.

Example homepage, invented company
northlineadvisory / home
NORTHLINE=
Welcome to Northline Advisory
We provide innovative, client focused accounting solutions for businesses of all sizes.
Learn more
Quality
Integrity
Service
About Us
Contact Us
Says nothing about who it is for
"Learn more" goes nowhere
Nothing for a visitor to use
Slow and hard for crawlers to read
The tool

A tool your buyers use, and leave their email for.

A contact form asks for something and gives nothing back. A good tool answers a question your buyer is already asking, with their own numbers, then offers the full answer by email. Try this one. It works.

The serviceLead magnet app

A custom calculator, report or app built and live on your site. Something your buyers use and share, that asks for an email in return. Built, hosted on your site and improved every month.

A tool on your siteExample app, it works
NRetainage Cash Check | Northline
northlineadvisory.com/tools/retainage-check
NNorthlineBook a call

Retainage Cash Check

See how much of your cash your clients are holding. Takes 30 seconds.

Cash your clients are holding, on average
$315,616
32% of a month's revenue
$28,405
a year to carry it on your credit line
Send me the full report
A release plan for each open job, as a PDF.

On a real site, everyone who asks for the report lands in your inbox with the numbers they entered, so you know their size and their problem before the first call. This one is an example: nothing is sent or saved.

The articles

Articles people use, not just read.

2 in-depth articles a month on your site, with interactive elements, custom images and GIFs, built on keyword research. Each one answers a question your buyers type into Google and ChatGPT, then points them to your tool. Try the calculator inside.

An article on your siteExample article
NHow Texas contractors should handle retainage
northlineadvisory.com/insights/texas-retainage-2026
NNorthlineBook a call
Insights · Cash flow

How Texas contractors should handle retainage in 2026

SBSarah Bennett, CPA · Updated Oct 2026 · 7 min read
Custom image
Short answer

Retainage can hold back 5 to 10 percent of a job for months. Contractors who agree a release schedule up front, and bill on draw dates, get that cash back weeks sooner. Run your own numbers below.

Interactive
How much cash is your retainage holding?
Cash held back on this job$150,000About $4,438 to carry it on a 9% credit line until it is paid.
GIF
Cash on hand over 8 weeks, same jobs
Billed on invoice dates Billed on draw dates
Comparison table
Way to bill retainageCash backBest for
Bill it all at the endSlowestShort jobs under 3 months
Bill it per phaseFasterJobs with clear milestones
Agree a release scheduleFastestLong jobs and repeat clients
Sources (4)State statute·Industry survey·Lender guidance·Client data, anonymised
From your Articles service, with LinkedIn posts sending buyers to every one.
The plan

4 services. The 4th one is free.

Pick your services. Swap any service, any month, to what's working. Month to month. Founding price, locked while you stay.

Our pick

Inbound Full

A site that ranks, converts and collects leads, with posts sending people to it.

What you get every month

  • Page revampYour homepage or a custom landing page rebuilt, with technical SEO
  • Articles2 in-depth articles a month on your site, with interactive elements, custom images and GIFs, built on keyword research
  • Lead magnet appA custom calculator, report or app built and live on your site
  • LinkedIn posts8 high quality LinkedIn posts a month, researched against your competitors, each with an image, carousel or GIF
...Free
$1,485a month4 services at $495, 1 free
Founding price, locked while you stay
Get started with this plan
Try it free firstCustomise

Services you could swap in

Add them, or swap one in when it makes more sense for you.

Build your own from services

Questions owners ask

No. The Page revamp service rebuilds your homepage or one landing page and fixes what Google and AI crawlers need. The rest of your site stays as it is. More pages is a Pro option.

Whatever your buyers would actually use: a calculator, a price estimator, a readiness check, a short report built from their own numbers. We pick it with you on the first call, build it, put it on your site and improve it every month.

The page and the tool go live in the first month, so visitors you already get can start leaving their email straight away. Articles take longer: expect them to show up in Google for specific questions after 2 to 3 months. We won't promise a number of leads, because nobody honest can.

You do. The page, the articles, the tool and the posts are yours, and they stay on your site if you leave.

Pick your services. Swap any service, any month, to what's working. If the articles pull and the posts don't, swap the posts for more articles, or for AI search tracking, next month.

A short call to start, then about 10 minutes a week to approve posts and drafts. Nothing goes live without your yes.

We pick 1 to 2 services that will show you the most, usually the page revamp or the tool, and deliver real work you can judge. No card needed.

Anytime. It's month to month, and you keep everything we made.

Your site already gets visitors. Start keeping them.

Start with 2 weeks free on 1 to 2 services. We usually begin with the page or the tool, so you see something real on your own site. No card needed.

Start a free trialSee pricing

$1,485 a month · Month to month · You own everything we make