Shortlisted · Get recommended by ChatGPT

When your buyers ask ChatGPT who to hire, be on the list.

Shortlisted gets you recommended by ChatGPT, Claude, Perplexity and Google's AI, and puts you in front of the same buyers on LinkedIn. Done for you, in your voice, about 10 minutes a week of your time.

2 x ArticlesLinkedIn postsGet citedAI search tracking
Start a free trialSee it change an answer
From $1,485 a month · Month to month · 2 weeks free to start
The answer your buyer gets

Your buyers already asked. Were you in the answer?

Example, invented companies
ChatGPT
    Ask anything

    Northline Advisory is not mentioned. None of the pages the assistant read talk about them, so the buyer calls one of these three.

    Not named

    The assistant read three pages. None of them mentioned Northline.

    So Northline doesn't exist in this answer, even though they are good at exactly this. The buyer calls one of the three names and never hears of them.

    51%

    of B2B software buyers now start their research in an AI chatbot more often than Google.

    G2, March 2026, 1,076 buyers

    69%

    say a chatbot pointed them to a vendor they had not expected.

    G2, March 2026

    7% vs 53%

    notice a vendor because they know the name, versus one that matches their exact problem.

    Semrush, July 2026, 519 buyers

    You don't need to be famous to be recommended. You need to be described the way your buyers describe their problem, in the places AI reads.

    How it works

    How AI decides who to recommend.

    There is no secret switch. It searches, reads a handful of pages and repeats what they say. So we work on the pages it reads, one service for each reason.

    1

    It repeats what it reads

    An assistant searches the web for the question, reads a handful of pages and sums them up. If those pages don't mention you, the answer won't either.

    The serviceAI search tracking

    We run your 20 buyer questions every month and see exactly which pages it read.

    2

    It quotes pages with numbers and sources

    Research on AI answers found pages with statistics, quotes and named sources get used more, and stuffing keywords makes it worse.

    The serviceArticles

    Every article answers one buyer question, with real numbers and where they came from.

    3

    It trusts what other sites say about you

    Lists, roundups, comparisons and review pages carry a lot of weight. Being named on them is how you go from missing to on the shortlist.

    The serviceGet cited

    We get you onto the lists and roundups AI already quotes for your questions.

    4

    Buyers check the name it gives them

    When a buyer sees your name in an answer, they look you up. What they find decides whether they call.

    The serviceLinkedIn posts

    They find you posting something useful every week, and the same buyers keep seeing you.

    The monthly report

    Every month, you see who gets named.

    20 of your buyers' questions run every month across ChatGPT, Claude, Perplexity and Google AI, with a fix list. You see who gets named for each question, which pages the AI quoted, your share against competitors and the trend month on month. Then we fix what is missing.

    AI search report, month 6
    Northline Advisory · 20 buyer questions · 4 assistants
    Example report
    Buyer questionGPTClaPerpGgl
    01Construction CPA in Texas
    02Retainage accounting help
    03WIP schedule for contractors
    04Job costing for subcontractors
    05Accountant for GCs in Houston
    06Contractor cash flow advisor
    07When is retainage released in Texas
    08Bonding capacity and financials
    09Construction audit firm in Dallas
    10Percentage of completion help
    11Contractor tax planning in Texas
    12Best construction accountants 2026
    13Outsourced controller for builders
    14Change order accounting
    15Equipment depreciation for contractors
    16Lien waiver tracking
    17Construction bookkeeping in Austin
    18Cash flow forecast for contractors
    19Surety ready financial statements
    20Fractional CFO for construction
    NamedNot named
    9 of 20
    questions where you are named at least once
    20%
    share of all 80 answers (16 of 80)
    Your share of answersmonth 0 to 6
    Share against competitors
    Brickwell CPA34%
    Summit Ledger26%
    Northline Advisory20%
    Lone Pine Advisors11%
    Fix list for next month
    • Q7No page answers when retainage is released in Texas. Article planned for next month.
    • Q12A roundup AI quotes lists 4 rivals and not you. Outreach to its editor is queued.
    • Q11Perplexity reads an old page of yours with 2023 numbers and names a rival instead. Refresh the page.
    The work

    Judge the work yourself.

    The post and the article behind the answer above. Written in your voice, approved by you before anything goes live. Articles come with custom images, interactive pieces and GIFs, because pages people use are pages AI quotes.

    A LinkedIn postExample post
    SB
    Sarah Bennett· 1st
    Founder at Northline Advisory | Construction cash flow
    1d ·

    Last month a contractor told me he was "profitable but broke."

    His P&L looked great. His bank account did not...

    Profitable but broke · 4 pages
    Cash flow1/4
    Profitable but broke? Check your retainage.

    4 changes that put a contractor's cash back in the bank.

    Sarah Bennett · Northline AdvisorySwipe →
    00 comments · 0 reposts
    From your LinkedIn posts service, 8 a month. Click through the carousel.
    An article on your siteExample article
    NHow Texas contractors should handle retainage
    northlineadvisory.com/insights/texas-retainage-2026
    NNorthlineBook a call
    Insights · Cash flow

    How Texas contractors should handle retainage in 2026

    SBSarah Bennett, CPA · Updated Oct 2026 · 7 min read
    Custom image
    Short answer

    Retainage can hold back 5 to 10 percent of a job for months. Contractors who agree a release schedule up front, and bill on draw dates, get that cash back weeks sooner. Run your own numbers below.

    Interactive
    How much cash is your retainage holding?
    Cash held back on this job$150,000About $4,438 to carry it on a 9% credit line until it is paid.
    GIF
    Cash on hand over 8 weeks, same jobs
    Billed on invoice dates Billed on draw dates
    Comparison table
    Way to bill retainageCash backBest for
    Bill it all at the endSlowestShort jobs under 3 months
    Bill it per phaseFasterJobs with clear milestones
    Agree a release scheduleFastestLong jobs and repeat clients
    Sources (4)State statute·Industry survey·Lender guidance·Client data, anonymised
    From your Articles service. Every article gets custom images, an interactive piece and a GIF. Try the calculator.
    Plans

    Pick a plan. Swap any service later.

    Pick your services. Swap any service, any month, to what's working. Every 4th service is free. Month to month. Founding price, locked while you stay.

    Our pick

    Shortlisted Full

    The full push to become the name AI recommends in your category.

    What you get every month

    • 2 x Articles4 in-depth articles a month on your site, with interactive elements, custom images and GIFs, built on keyword research
    • LinkedIn posts8 high quality LinkedIn posts a month, researched against your competitors, each with an image, carousel or GIF
    • Get citedOutreach to the lists, roundups and publications AI assistants quote, up to about 40 outlets a month
    • AI search tracking20 of your buyers' questions run every month across ChatGPT, Claude, Perplexity and Google AI, with a fix list
    ...Free.
    $1,980a month5 services at $495, 1 free
    Founding price, locked while you stay
    Get started with this plan
    Try it free firstCustomise

    Shortlisted Starter

    Everything Shortlisted does, at half the article volume.

    What you get every month

    • Articles2 in-depth articles a month on your site, with interactive elements, custom images and GIFs, built on keyword research
    • LinkedIn posts8 high quality LinkedIn posts a month, researched against your competitors, each with an image, carousel or GIF
    • Get citedOutreach to the lists, roundups and publications AI assistants quote, up to about 40 outlets a month
    • AI search tracking20 of your buyers' questions run every month across ChatGPT, Claude, Perplexity and Google AI, with a fix list
    ...Free
    $1,485a month4 services at $495, 1 free
    Founding price, locked while you stay
    Get started with this plan
    Try it free firstCustomise

    Each service is a full service on its own. If one isn't pulling its weight, swap it for another next month: more articles, more citation outreach or more LinkedIn, whenever the report says it will help.

    What the same work costs elsewhere

    Content marketing agency$5,000 to $15,000 a month
    AI search (GEO) agency retainerabout $6,850 a month (median)
    LinkedIn ghostwriting agencyfrom $2,950 a month, LinkedIn only
    Shortlistedfrom $1,485 a month, all of it

    Our own systems do the heavy lifting and a person reviews everything before it goes live. That is why it costs a fraction of a retainer.

    What changes when

    An honest timeline. No made up dates.

    Getting named by AI is slow, steady work. Here is what you can expect, and what we will not promise.

    Month 1
    • Your 20 buyer questions agreed with you, and a baseline report before anything goes live
    • Your first articles and 8 LinkedIn posts live
    • Your site checked so Google, Bing and AI crawlers can read it
    We won't promise

    Any AI mention yet. It is too early, and anyone who promises one is guessing.

    Months 2 to 3
    • Articles indexed and showing up in Google for long, specific questions
    • First mentions on your narrow questions become possible
    • Outreach to the lists and roundups AI reads
    We won't promise

    Being named for broad "best X" questions. Those take longer.

    Month 6
    • A measured trend across all 20 questions and 4 assistants
    • More sites mentioning you
    • A clear read on which services earn their place, so you can swap the rest
    We won't promise

    Being "the" recommendation by a set date. Nobody controls that.

    Questions owners ask

    Yes. We learn your voice from your past posts, emails and a short call, and you approve every post before it goes out.

    About 10 minutes a week to approve posts. One short call to start.

    Our systems do the research and first drafts, and a person edits and checks everything. Nothing goes live without your approval.

    No. Google ranks helpful content no matter how it was made, and every article answers a real buyer question with real sources.

    No. We publish the articles on your site (or set up a blog if you don't have one) and make small fixes so AI crawlers can read it. If you want the homepage rebuilt too, that is a service you can add.

    A tool tells you that you're missing. We do the work that gets you named, and the tracking is one service of five.

    Each service is a full piece of work that arrives every month, like 8 LinkedIn posts or 2 articles. Pick your services. Swap any service, any month, to what's working. If articles are working and posts are not, swap the posts for more articles next month.

    Keep them if they get you named by ChatGPT. Start the free trial and compare.

    We run your AI search check, agree your 20 buyer questions, and deliver 1 to 2 services of real work for you to judge. No card needed.

    Anytime. It's month to month, and you keep everything we made.

    See what ChatGPT says about you, then decide.

    Start with 2 weeks free. We run your AI search check, agree your buyer questions and deliver 1 to 2 services of real work. No card needed.

    Start a free trialSee pricing

    From $1,485 a month · Month to month · You own everything we make